Well, on Wednesday, T-Mobile did it again. It announced an even bigger shocker: Starting next month, it will eliminate the sky-high, nosebleed, ridiculous, usurious international roaming charges that have terrified and enraged overseas travelers for years.

Millions of Americans just put their phones into airplane mode when they go to Europe, daunted by the stories of people coming home to $5,000 international-roaming overage charges.

And no wonder; the other carriers’ international plans are exorbitant and ridiculously complex.

More: T-Mobile Hands Consumers a Pleasant Shocker

This is a seriously compelling reason to think about switching carriers, if you are a frequent international traveler. T-Mobile is definitely shaking up the traditional, overpriced cell phone market.